Milton Keynes law firm Baker Small will have been an unfamiliar name to most people but it may just have secured a starring role in chapter one of the 'How Not To Tweet' handbook.
The firm tweeted a number of comments that outraged the parents of children with special educational needs whose cases it had contested on behalf of local authorities.
One tweet read:
"Crikey. Had a great "win" last week which sent some parents into a storm! It’s always a great win when the other side think they won!"
To reiterate, this gloating tweet was about parents trying to get more help for children with special educational needs.
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Another tweet appeared to mock parents of children with autism, saying it was "funny" that the parents in question thought they had won their case, adding a winking smiley for good measure.
Yet another tweet featured a picture of a kitten (no really), apparently laughing at people who had criticised the law firm.
The tweets from the firm’s @BakerSmall account (now conspicuous by its absence from Twitter) were subsequently deleted, but not before they had drawn fierce criticism online and gained a far greater audience than the firm could surely have anticipated. With increasing media attention, it became clear this was no passing Twitterstorm. Despite an apology, the firm has been losing clients, very publicly.
First, Cambridgeshire County Council, one of the firm’s clients Tweeted: "Having taken legal advice, we can confirm that we will not be using [Baker Small] for new cases."
Then came a statement from Norfolk County Council. "We have informed Baker Small today that we will be making arrangements to cease working with them as soon as possible… our view is that tweets posted over the weekend were wholly inappropriate and do not in any way reflect how this council wishes to work with families."
Then Buckinghamshire County Council. "We have today suspended work with Baker Small until further notice."
And then Bedford Borough Council. "We are suspending any work with [Baker Small] with immediate effect and are reviewing the matter following these highly inappropriate tweets."
How much more business the tweets will cost Baker Small is yet to be seen, but whatever happens it will surely remain - for a while at least - one of the most remarkable self-inflicted wounds in an already rich history of ill-judged Twitter use.