Noel Edmonds seems to have become the bitter ex who is incapable of moving on from a relationship he once had with the BBC.
Noel has complained about the organisation, repeatedly, to anybody who will listen while publicly declaring his intention to get back together with them (Noel even claimed he had plans to buy the BBC, though at the time of writing a deal is yet to be done).
Earlier this month, Edmonds went a bit Alan Partridge and criticised "clueless" BBC executives after they turned down some of his programme ideas, including "a zany game show" according to one report in The Mirror.
Now Noel has posted a video online in which, wearing a dress and a wig and claiming to be called Priscilla Prim, he tells the BBC it knows nothing about family entertainment. This latest twist in the protracted break-up seems to be the equivalent of turning up late at night and screaming up at the bedroom window "I was too good for you anyway, YOU COW!" while proving the opposite to be demonstrably true.
Anybody who makes it past the first few awkward seconds of this video must then endure some clips of Noel's House Party featuring Mr Blobby (if you're not sure who that is, younger readers, don't Google him, you won't enjoy it and you won't get the time back, but you may think less of any friends or family who lived through this period without protest).
This suggests Noel has also reached the 'posting a mix tape of songs your ex has subsequently realised were awful, even at the time' stage of the break up (complete with a photo glued to the cassette box from a day out they would now rather forget).
But if Noel's "you never had it so good!" showreel of House Party clips proves anything now, it may just be that we put up with a lot of rubbish when most of us only had four channels to choose from. Noel's House Party did draw a large audience but it did so at a time when viewing figures were higher across the schedules, before Apple, BT, Virgin, Sky, PlayStation, Xbox, Netflix, Amazon and a host of other video-on-demand services and entertainment options joined the competition for our attention.
Television and home entertainment have moved on. Noel using a comedy wig and some tired old clips of Mr Blobby, to show his ex what they're missing, suggests he hasn't.