Given the advancing years of the Daily Express's readership you might think the paper would be in favour of some sensible measures to help readers reduce their energy bills - especially with winter on the way. Yet the EU's attempt to highlight the issue of expensive-to-run appliances such as inefficient vacuum cleaners, kettles and hairdryers has been met with pitchfork-waving fury.
It is worth clarifying: the EU is not taking away anybody's vacuum cleaner, kettle or hairdryer.
There will be no knock in the night from armed teams of secret EU police demanding at gunpoint to see your vacuum cleaner. Nor will the EU stop anybody buying a new one. People will still be able to buy new vacuum cleaners, from the same shops, made by the same brands. The only noticeable difference will be that it is cheaper to run and maybe a bit quieter after the EU did put in place a curb on the future importation of high-powered vacuum cleaners.
As for Thursday's suggestion that kettles now "FACE EU BAN" - described by the Express as an "assault on our way of life" - it should be pointed out that headline is misleading in as much as kettles are not going to be banned by the EU.