A press release issued to broadcasters on behalf of flight booking website Skyscanner this week claimed there has been a "surge in Brits flying to Germany" to watch Sunday's World Cup final between Germany and Argentina. To make its case, Skyscanner was offering broadcasters an interview with a "footie fan" who was quoted as saying:
"When Germany made it to the finals this week my mates and I jumped at the chance to see whether we could get to Germany to experience some of the excitement and buzz with local fans! Luckily we managed to find some cheap flights to Berlin through Skyscanner so we booked straight away. We can't wait to soak up the atmosphere this weekend."
What broadcasters weren't told was the "footie fan" in question actually works for Skyscanner's PR agency - the same agency who had put out the press release.