A headline from the London Evening Standard today claims 'Garden Bridge across River Thames 'will bring eight million tourists a year to London''.
To put that into perspective the Evening Standard is claiming this proposed new bridge will result in a 50 per cent increase in tourists visiting London each year. To see a bridge.
The Evening Standard of course is known as something of a cheerleader for London Mayor Boris Johnson and it has certainly done its best to make the "exquisite" Garden Bridge, which Boris is both championing and part-funding, sound like a great investment. But if you read on it becomes clear the headline is wildly misleading.
Graham King, Westminster Council's head of strategic planning, told a scrutiny committee meeting: "Footfall will be similar to the flow of the Hungerford and Golden Jubilee Bridges of nearly eight million people a year."
So eight million people per year, including many London residents who already live in the capital and tourists who would be visiting anyway, may use the bridge to cross the river. There is no mention of the bridge bringing a single tourist to London, let alone eight million.