IPSO, the newspaper industry's self-appointed regulator, designed to replace the toothless and ineffectual Press Complaints Commission, is not even fully up and running but already it is under fire.
Gemma Dowler, the sister of murdered Milly Dowler whose phone was hacked by the News Of The World, has hit out at IPSO calling it "meaningless" and urging David Cameron to make good on promises to bring in effective regulation of the press.
Dowler pointed out IPSO is just a case of "the newspapers looking after themselves", adding "the same newspaper groups who let us down so badly have set up another meaningless regulator called IPSO".
IPSO is also underfire after the Advertising Standards Authority banned an advert which claimed IPSO would deliver "all the key elements Lord Justice Leveson called for in his report". The ASA ruled that claim was misleading as IPSO has selectively chosen only some Leveson recommendations, none of which were specifically presented as being "key" or otherwise by Lord Justice Leveson. According to the Media Standards Trust IPSO satisfies just 12 out of 38 recommendations made in the Leveson report.
Martin Moore, director of the Media Standards Trust, who was one of the complainants to the ASA, responded: "Those establishing IPSO can no longer falsely claim that it delivers all the key elements of Leveson."
However, although the ad, taken out by an organisation calling itself the Free Speech Network, has now been banned, the Media Standards Trust was not happy that some elements of its complaint were not upheld by the ASA.
Last month IPSO drew fierce criticism after it announced the appointment to its board of former Sun executive William Newman who has in the past defended the paper's infamous coverage of the Hillsborough disaster.