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Jan 13, 2014

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Good piece, the most significant line of which is in the penultimate para: the huge number of tweets about Sherlock still represented only a tiny fraction of its TV audience.

All the broadcasters are getting themselves in a froth about second screen and Twitter - mainly I think because it makes them look modern, forward-thinking and 'digital' - but there's little evidence that it's affecting audience size.

Question Time is one of the buzziest TV shows of the week on Twitter, as you say, yet its audience numbers have been historically flat. It was averaging around 2.7m viewers ten years ago, and still gets that today. (NB not a scientific ratings analysis)

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