A press release landed in the Media Blog's inbox today informing of a new weekly digital launch from Esquire magazine which "offers frequency, usability and functionality blended with a concise edit fit for the stylish and tech-savvy".
The release tells us:
"Esquire Weekly's curated content spans the five key editorial pillars of Esquire – Style, Gear, Food & Drink, Culture and Women, and transports readers effortlessly from text and pictures, to audio and video content, and then to purchase – direct from the page."
However, the highlight of the press release was undoubtedly this quote, attributed to Group Publishing Director Amanda Turnbull:
"Esquire Weekly is a bold and exciting addition to the Esquire ecosystem and part of Hearst's ongoing commitment to future-facing innovation. There is a unique opportunity to engage with a potential audience of 1.3 million E-Squires, men who we know from our analysis are iPad owning cash rich, time poor style leaders. Esquire Weekly delivers Esquire's unique blend of style and substance in the right way, at the right time. It offers a genuinely invaluable service that will encourage readers to engage with Esquire more frequently and across every platform, and provides advertisers with a brand new way of connecting with this valuable upscale audience."
Well that's cleared that up.
If you think you might be one an iPad owning cash-rich, time-poor, style-leading E-Squires and this sounds like your sort of ecosystem then the app will be available for a 30-day free trial from Thursday 5 September and after that prices range from 99p for a single issue to £19.99 for an annual subscription.