On 1 August 2009, The Daily Express responded to the publication of yet another book claiming Princess Diana had been murdered with the exasperated headline:
"I'm dubious to say the least about any reinterpretation of the welter of evidence, which pointed so strongly towards it all being a tragic accident. I'm reminded of a remark made by one of the lawyers at the hearings. He said the trouble with conspiracy theories is that they're a bit like the Hydra, the nine-headed creature slayed by Hercules.
"As soon as you chop off one, another one pops up to confront you."
Well said. Who needs all these crazy conspiracy theories that just won't go away? Which brings us to Thursday's Express front page:
That 2009 book which Richard Palmer was so willing to discredit was written by a man named John Morgan who has written a number of self-published books about Diana's death. However, during this latest flurry of Diana stories the Express has relied heavily on John Morgan's word. They now refer to him as "leading investigator John Morgan".
And despite their former cynicism towards conspiracy theories, this is just the latest in a string of people and secretive organisations who the Express has suggested may have killed Diana - from unnamed "secret agents" of nationality-unknown (28 July 2007) to Prince Philip and Mi6 (7 December 2007). In April 2008 they even blamed a combination of negligent driving and the behaviour of the paparazzi, which is coincidentally what the official inquiry blamed.