Northern & Shell, the publisher of OK! magazine has been forced into an apology after it sparked anger with a feature about Kate Middleton's "baby weight". A spokeswoman is quoted in The Guardian saying:
"Kate is one of the great beauties of our age and OK! readers love her... We would not dream of being critical of her appearance. If that was misunderstood on our cover it was not intended."
So not much of an apology really. In fact, it's not even clear if OK! really knows why it offended so many people with its suggestion that any new mum should worry about such a thing as "baby weight", let alone make it a priority within minutes of giving birth.
TV presenter Katy Hill who heavily criticised OK! on Twitter yesterday, this evening tweeted: "They missed the point, but it's a START."