Tory Treasury minister Chloe Smith has surely been installed this morning as the Patron Saint of Media Trainers after a brace of catastrophic interviews on TV last night flagged the dangers of sending somebody so poorly prepared onto live TV.
Smith, Economic Secretary to the Treasury, warmed up with an appearance on Channel 4 News where Krishnan Guru-Murthy gave her a shovel and the opportunity to start digging.
Warning: It is not comfortable viewing:
Incredibly, even after that Smith picked herself up off the canvass and headed to the BBC for round two with Jeremy Paxman (of all people).
Warning: This is even worse than you're thinking it's going to be.
Fans of the BBC's political satire The Thick Of It are surely put in mind of Ben Swain's own Paxman moment: