Anybody on Twitter following Tony Evans, football editor of The Times, will know Evans was giving followers some insight today into what it takes to pull together the paper's supplement, The Game. But, as luck would have it, what Evans ended up sharing was an up close and personal account of the moment his supplement was torpedoed by the apparent announcement of a new England football manager at inconvenient o'clock on a Sunday.
Winding the clock back, Evans started off by introducing the idea to followers...
So far, so unremarkable. But hindsight being what it is, things started warming up with the mention of a "huge exclusive" Evans had up his sleeve.
Then Evans discussed how much it would hurt him to have to spike good content because of his huge exclusive:
Then he had to pick the front page pic:
And then he had to rip the whole thing up:
We feel your pain Tony.
Ever the professionals The Times team turned the new supplement around in double quick time and sent it on its way just 15 minutes late (and those were probably the 15 minutes Evans spent tweeting about it).
And here's the front page, hot off the presses: